Why we donate to Goodwill
Updated: Jul 8
Call me skeptical, but I don't think that altruism is why we donate our used stuff to thrift stores/charities. Instead, the main reason is that we hate to put in the trash. It's really to avoid that disutility.
And here's the best part. Since we are donating nonetheless, we take this action of ours and use it to convince ourselves (and possibly others) that we are good people. We tell ourselves that we are doing somebody a favor. And this belief, that we are good people, gives us even more utility. It is self-deception at its finest. No wonder we give so much junk to Goodwill!